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Below is the official SMALL BUSINESS EXPO Agenda!
Use this Agenda to plan out your day.


We look forward to welcoming you to the upcoming Small Business Expo! 

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Thursday, May 17 • 10:30am - 11:15am
AdWords Industry Benchmarks: 8 Ways to Get Ahead in YOUR Industry

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Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether you’re doing a good job. You may see your performance in AdWords, but how does that stack up to others in your industry? Google won’t tell you how your ads compare to your competitors – but WordStream recently reviewed over 18,000 accounts across 20 industries to see how each industry’s ads perform on Google and we’re excited to share our insights and tricks.

In this session, we will share:
- Benchmarks for how 20 major industries compare in terms of their ad’s click through rates, costs, conversion rates, and cost per acquisition!
- Data on how to beat the averages and ultimately get more out of your AdWords account.
- Tricks for how those at the very top of their industry consistently beat their competitors.

Speakers


Thursday May 17, 2018 10:30am - 11:15am
Workshop Room 5